Beatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director, Multicultural Marketing. Her mission is to influence all marketing departments to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members, delivers culturally relevant messages, strengthens the quality of in-language deliverables, and effectively reaches these emerging segments.
Beatriz brings a wealth of marketing experience, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each country or region.
In her current role, Beatriz’ strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities, and contribute effectively in closing health disparity gaps.
Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. Currently serves close to 9.5 million members in eight states and the District of Columbia. Founded in 1945, the mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities it serves.