Ms. Arminda Mendez Russell has earned an international reputation for her work in the field of Organization Development and Diversity Management. She is co-author of The Diversity Directive-Why Some Initiatives Fail and What to Do About It, and author of several organizational climate assessment tools. Ms. Mendez Russell is the originator of the Head (Knowledge), Heart (Understanding) Hand (Skills/Application) modelT which is the basis for her work. Ms. Mendez Russell spearheaded and co-authored the Discovering Diversity ProfileR and co-authored the Global Diversity SurveyR among others. Ms. Mendez Russell is the Co-Founder and President of Diversity FIRST Consulting. Prior to hold that position she was the Head of Global Diversity at BMC Software and Founder/CEO of Mendez Russell Training & Development Inc. Ms. Mendez Russell was recently recognized by Profiles in Diversity Journal as a diversity pioneer and for her work in the field which is used by numerous global organizations as the foundation for a wide range of diversity and change management initiatives. Ms. Mendez Russell has worked in partnership with several major organizations to assess their strategies, structures and processes to improve organizational effectiveness and performance. She has developed numerous initiatives designed to manage change in a complex business environment. Clients include Fortune 500 companies such as IBM, 3M, Bayer, American Express, International Paper, Caesar’s Entertainment (Harrah’s), Medtronic, General Motors, General Mills, Dell Computers and Google. Educational institutions include Baylor University, University of Minnesota and the University of Wisconsin as well as other business, government and not-for profit organizations.