More than ever before, a strong consumer focus is needed to win in the marketplace. Yet not only is the healthcare marketplace changing, but also the healthcare consumer is changing. The communities we serve have evolved and we must keep pace with understanding the impact of ethnic and racial diversity on the needs of consumers and how to engage them. In this session, two multicultural marketers will share their approach to marketing to diverse communities and how you, too, can stay relevant in your marketing.
As healthcare shifts to more transparency and consumer choice, so is the emphasis on the overall experience that patients and guests have with healthcare organizations. Beyond the clinical treatment they receive, patients, along with the caregivers that accompany them, are placing greater scrutiny on every interaction they have—from facilities, to websites, to telephone communications. This panel discussion will focus on strategies you can use in your facility and organization’s approach to enhance the experience each of your patients and guest has while working to support your organization’s mission.
Diversity is not a nice thing to do but is the right thing to do for business, the advantages of diversity management in the workplace are many most importantly it has a direct correlation with decreased high turnover, absenteeism, low morale, and most importantly high legal penalties and law suits, while increasing employee engagement, increasing productivity, ability to attract, recruit, and retain diverse talents thus increasing revenues. A major diversity concern these days is that we are at a unique moment in history; we now have four soon to be five generations working side by side in the workforce. Organizations are facing challenges managing different work ethics, communication styles, values, and approaches to teamwork, work-life balance expectations and relationships to authority. In this fast-paced session, we will demonstrate how managers/ supervisors/ colleagues can transcend generational differences in the workplace.
Sodexo is a leader in measuring the impact of diversity and inclusion on its business. Learn about their journey and how you can apply lessons learned to your organization’s metrics, no matter where you are in your journey.
Learn about how organizations throughout Southern California are meeting the needs of lesbian, gay, bisexual, transgender and queer patients, caregivers and employees, and how they are using standards set by national organizations like the Human Rights Campaign to benchmark their efforts.