2014 HealthCare Diversity Summit

1. Role of Culture Competence in Healthcare
   Over the past decade, the importance of cultural competence as a critical facet for the provision of high quality health care has risen. Healthcare providers and professionals need to start developing cultural awareness and sensitivity.

   Cultural sensitivity begins with a recognition that there are differences between cultures. These differences are reflected in the ways that different groups communicate and relate to one another and to the Healthcare professionals.

   A culturally competent Healthcare professional views all patients as unique individuals and realizes that their experiences, beliefs, values, and language affect their perceptions of clinical service delivery, acceptance of a diagnosis, and following the treatment regardless of their cultural background.

   As the diversity of the population increases, so does its cultural complexity of diverse patient populations from different racial, genders, ages, disabilities, ethnic, socioeconomic, religious, and cultural backgrounds.

   In this session, we will discuss how Culture Competence sheds light on why cultural misunderstandings contribute to the negative dynamics between provider and patient and between peers and team members. In learning cultural competence, you will be able to utilize the tools of cultural competency that will enable positive and constructive dynamics.

   • Dr. Maria Carrasco, Kaiser Permanente
   • Dr. Lucille Leong, City of Hope
   • Marisa Salcines, Children’s Hospital LA
   • Sahar Andrade, Sahar Consulting LLC – MODERATOR
2. LGBT Cultural Competence in a Health Care Setting for Patients and Employees
   • Denise Banuelos, Southern California Edison
   • Jocelyn Lorin, Los Angeles LGBT Center
   • Lisa Kimsey, Los Angeles LGBT Center

Platt 3
Visitor Center Main

3. Supplier Diversity – The importance of having a program and the business case
   A diverse and inclusive corporate culture integrates diversity throughout organizational activities, including: recruitment and retention of human capital, product development, marketing to diverse segments, and utilization of suppliers. Supplier diversity programs allow organizations access to
   untapped markets while elevating valuable business practices. More than a tenet of social responsibility, value supplier diversity as a propelling economic force.
   • Kristine Martin, Sodexo

Cooper

4. Designing for Patient & Guest Experience
   As healthcare shifts to more transparency and consumer choice, so is the emphasis on the overall experience that patients and guests have with healthcare organizations. Beyond the clinical treatment they receive, patients, along with the caregivers that accompany them, are placing greater scrutiny on every interaction they have-from facilities, to websites, to telephone communications. This panel discussion will focus on strategies you can use in your facility and organization to enhance the experience each of your patients and guest has while working to support your organization’s mission.
   • Greg Nelson, IIDA, EDAC, Design Engagency
   • Christine Hardin, Pickett Design Associates

Visitor Center South

5. Fun in education: Using gaming to develop awareness and appreciation of diversity and cultural differences.
   Gaming, a form of low fidelity simulation has been used by the military,
   multinational corporations, banking and diplomacy services to nurture
   awareness of cultural differences for decades. It is best used with a
   didactic component on the meaning and role of culture. Gaming is hands-on,
   active and fun, and most importantly, it inspires cultural awareness.
   • Chenit Ong-Flaherty, University of San Francisco
   • Wanda Borges, University of San Francisco
   • Linda Summers, University of San Francisco

1. Community As Partners – Creating a Dialog for Change
   This workshop will address the need for a more reciprocal relationship between health systems and communities. Gain a better understanding of the social determinants of health and how they are related to the more obvious medical needs. And provide an examination of past and promising best practices that can close the gaps between health systems and communities to improve health outcomes.
   • Nancy Clifton-Hawkins, City of Hope

Platt 3

2. Shortcut to Cultural Competence
   Culturally competent care is essentially patient-centered care. The key factor in achieving cultural competence is learning to ask the right questions to elicit an understanding of the patient’s point of view. This workshop presents a mnemonic developed to help practitioners called “The 4 C’s of Culture.”
   • Geri-Ann Galanti, UCLA School of Medicine

Visitor Center North

3. A Case Study: Culturally Relevant Outreach
   This forum will provide an overview of how the largest campus in North America’s largest private university system successfully changed the way they support their community, students and alumni through a comprehensive, culturally relevant outreach strategy. Learn best practices from University of Phoenix Campus Vice President, Kendra Angier and Director of Community Relations, Jody Skenderian, as they share key learnings from culturally relevant outreach.
   • Jody Skendarian, University of Phoenix
   • Kendra Angier, University of Phoenix

House of Hope

4. Developing El Concilio: A Culturally-Tailored Patient and Family Advisory
   As patient populations become increasingly diverse, healthcare organizations are demonstrating increased commitment to providing patient-centered care. Consequently, there is a growing interest in engaging patients to involve them in the planning and development of healthcare services.
   It is well-documented that immigrants struggle with a variety of communication challenges that leave them vulnerable to experiencing poorer health outcomes, lower survival rates, more treatment side effects, poorer quality of life and greater distress. All of these adversely affect their patient-care experience, thus, highlighting the need to engage them in collaborating with the health organization to educate us on how to best care for them.
   At City of Hope, Hispanics comprise nearly 20% of the population, so it was especially crucial for us to partner with our Spanish-speaking population to expand our Spanish programs and services as we strive to best meet the needs of our patients and the surrounding community.
   • Daisy Rivera, City of Hope
   • Blanca Rivas, City of Hope

TBD

5. The Evolution of Marketing to Diverse Consumers
   Beatriz Rojas, Senior Director of Multicultural Marketing at Kaiser Permanente will be joined by Juan Motta, Head of International Brands, Nestle USA, to share insights on how corporations have changed their marketing strategies and techniques to address the ever changing demographics of our country and the recent focus on consumer and family-centered healthcare.
   • Juan Motta, Nestle
   • Beatriz Rojas, Kaiser Permanente
   • Stephen Leach, Nestlé

• 2014 Excellence Awards for Healthcare Diversity
• 2014 Distinguished Healthcare Diversity Advocate Awards

Networking

• News flash from the future – e.g. major health issue resolved, talent shortage addressed combined with increasingly diverse community
• Combines individual and collective brainstorming with action planning toward a shared future
  • Denise Kirwan, TracksGlobal
  • Silvia Van Dusen, TracksGlobal

• Stephanie Neuvirth, City of Hope
• Denise Kirwan, TracksGlobal
• Silvia Van Dusen, TracksGlobal